In order to thoroughly understand a recently-coined phrase ‘proprietary cause marketing’, we first need to understand traditional cause marketing.

In its most simplistic form, cause marketing is defined as a “co-branded joint promotional effort of a for-profit corporation with a nonprofit organization for mutual benefit”.

For most traditional cause-related marketing endeavors, the benefit to the for-profit is increased sales and branding; the benefit to the nonprofit is increased donations. A percentage of sales supporting the cause is simply donated to the nonprofit’s general fund. It is “a blend of traditional marketing and philanthropic appeal” that provides consumers with a sense of altruism when they purchase the product or service connected to the promotion.

It is generally accepted that cause marketing was launched 40 years ago when American Express raised money for the preservation of the Statue of Liberty. During the summer in 1983, AmEx donated a penny for each credit card transaction by their cardholders, and additional funds for each new account opened. More than $1.7 million was raised to restore and preserve Lady Liberty.

Some of the challenges faced when a for-profit aligns with a nonprofit, include: 1) the obvious cultural conflict when an earnings-focused for-profit teams with a mission-based nonprofit, 2) the difficulty of a generally creative, flexible for-profit company to adapt to a rigid, inflexible nonprofit organization (especially with national NPOs), to develop a strong partnership, 3) the inability of the nonprofit to provide a substantial tangible return (benefit) to the for-profit, due to budgetary constraints and strict 501(c)3 federal guidelines prohibiting the for-profit from receiving “substantial return benefit, other than use or acknowledgment of the nonprofit’s name or logo”.

Yes. Today, traditional cause-related marketing is a stunning $2.8 BILLION industry and has more than tripled in just the last 20 years, according to IEG. It is easily the fastest-growing sector in sponsorships today.

Proprietary cause marketing is a unique cause marketing platform created and developed by Trilogy Agency. The primary difference from traditional cause marketing is that the cause projects produced for the for-profits are created, developed, and owned by Trilogy, and most of the rights are then licensed (transferred) to our clients for leveraging.

Corporate naming rights; transferring (or donating) ownership of the completed projects to the in-need recipients; the ability for you to customize most of your components; hyper-organized employee volunteerism; and substantive media, press, and PR.

Essentially, you own your aspect of the project, and we collaborate with you to develop and manage your focus, based on your goals and your expectations. There are virtually no restrictions, providing most of the stakeholders benefit. We focus on three distinct areas: 1) developing the cause project, 2) managing employee volunteerism, and 3) delivering unprecedented media, marketing, and PR.

Although Trilogy Agency is not a nonprofit, the beneficiaries of our projects are still low-income families, at-risk children, school districts, nonprofits, and municipalities. Because of our structure, Trilogy Agency is free of encumbrances and restrictions placed on 501(c)3’s. End result, is you can still give to your communities (with even more impact), and now you can activate (leverage) your philanthropy, and receive unusual and tangible benefits that work for you—especially in the areas of organized employee volunteerism and becoming recognized as a good corporate citizen through media and PR.

Because of our rare platform, Trilogy Agency can, and does, place an emphasis on our Partners’ Return-On-Investment (ROI). This changes everything. With this priority, we are able to deliver compelling cause projects, and at the same time, deliver unprecedented returns for our clients. An awesome cause, upgraded employee volunteerism, and unparalleled media, marketing, and PR drive our initiatives to be good for the communities our clients serve, and good for the bottom-line our clients need!

In order to thoroughly understand a recently-coined phrase ‘proprietary cause marketing’, we first need to understand traditional cause marketing.

In its most simplistic form, cause marketing is defined as a “co-branded joint promotional effort of a for-profit corporation with a nonprofit organization for mutual benefit”.

For most traditional cause-related marketing endeavors, the benefit to the for-profit is increased sales and branding; the benefit to the nonprofit is increased donations. A percentage of sales supporting the cause is simply donated to the nonprofit’s general fund. It is “a blend of traditional marketing and philanthropic appeal” that provides consumers with a sense of altruism when they purchase the product or service connected to the promotion.

It is generally accepted that cause marketing was launched 40 years ago when American Express raised money for the preservation of the Statue of Liberty. During the summer in 1983, AmEx donated a penny for each credit card transaction by their cardholders, and additional funds for each new account opened. More than $1.7 million was raised to restore and preserve Lady Liberty.

Some of the challenges faced when a for-profit aligns with a nonprofit, include: 1) the obvious cultural conflict when an earnings-focused for-profit teams with a mission-based nonprofit, 2) the difficulty of a generally creative, flexible for-profit company to adapt to a rigid, inflexible nonprofit organization (especially with national NPOs), to develop a strong partnership, 3) the inability of the nonprofit to provide a substantial tangible return (benefit) to the for-profit, due to budgetary constraints and strict 501(c)3 federal guidelines prohibiting the for-profit from receiving “substantial return benefit, other than use or acknowledgment of the nonprofit’s name or logo”.

Yes. Today, traditional cause-related marketing is a stunning $2.8 BILLION industry and has more than tripled in just the last 20 years, according to IEG. It is easily the fastest-growing sector in sponsorships today.

Proprietary cause marketing is a unique cause marketing platform created and developed by Trilogy Agency. The primary difference from traditional cause marketing is that the cause projects produced for the for-profits are created, developed, and owned by Trilogy, and most of the rights are then licensed (transferred) to our clients for leveraging.

Corporate naming rights; transferring (or donating) ownership of the completed projects to the in-need recipients; the ability for you to customize most of your components; hyper-organized employee volunteerism; and substantive media, press, and PR.

Essentially, you own your aspect of the project, and we collaborate with you to develop and manage your focus, based on your goals and your expectations. There are virtually no restrictions, providing most of the stakeholders benefit. We focus on three distinct areas: 1) developing the cause project, 2) managing employee volunteerism, and 3) delivering unprecedented media, marketing, and PR.

Although Trilogy Agency is not a nonprofit, the beneficiaries of our projects are still low-income families, at-risk children, school districts, nonprofits, and municipalities. Because of our structure, Trilogy Agency is free of encumbrances and restrictions placed on 501(c)3’s. End result, is you can still give to your communities (with even more impact), and now you can activate (leverage) your philanthropy, and receive unusual and tangible benefits that work for you—especially in the areas of organized employee volunteerism and becoming recognized as a good corporate citizen through media and PR.

Because of our rare platform, Trilogy Agency can, and does, place an emphasis on our Partners’ Return-On-Investment (ROI). This changes everything. With this priority, we are able to deliver compelling cause projects, and at the same time, deliver unprecedented returns for our clients. An awesome cause, upgraded employee volunteerism, and unparalleled media, marketing, and PR drive our initiatives to be good for the communities our clients serve, and good for the bottom-line our clients need!

In order to thoroughly understand a recently-coined phrase ‘proprietary cause marketing’, we first need to understand traditional cause marketing.

In its most simplistic form, cause marketing is defined as a “co-branded joint promotional effort of a for-profit corporation with a nonprofit organization for mutual benefit”.

For most traditional cause-related marketing endeavors, the benefit to the for-profit is increased sales and branding; the benefit to the nonprofit is increased donations. A percentage of sales supporting the cause is simply donated to the nonprofit’s general fund. It is “a blend of traditional marketing and philanthropic appeal” that provides consumers with a sense of altruism when they purchase the product or service connected to the promotion.

It is generally accepted that cause marketing was launched 40 years ago when American Express raised money for the preservation of the Statue of Liberty. During the summer in 1983, AmEx donated a penny for each credit card transaction by their cardholders, and additional funds for each new account opened. More than $1.7 million was raised to restore and preserve Lady Liberty.

Some of the challenges faced when a for-profit aligns with a nonprofit, include: 1) the obvious cultural conflict when an earnings-focused for-profit teams with a mission-based nonprofit, 2) the difficulty of a generally creative, flexible for-profit company to adapt to a rigid, inflexible nonprofit organization (especially with national NPOs), to develop a strong partnership, 3) the inability of the nonprofit to provide a substantial tangible return (benefit) to the for-profit, due to budgetary constraints and strict 501(c)3 federal guidelines prohibiting the for-profit from receiving “substantial return benefit, other than use or acknowledgment of the nonprofit’s name or logo”.

Yes. Today, traditional cause-related marketing is a stunning $2.8 BILLION industry and has more than tripled in just the last 20 years, according to IEG. It is easily the fastest-growing sector in sponsorships today.

Proprietary cause marketing is a unique cause marketing platform created and developed by Trilogy Agency. The primary difference from traditional cause marketing is that the cause projects produced for the for-profits are created, developed, and owned by Trilogy, and most of the rights are then licensed (transferred) to our clients for leveraging.

Corporate naming rights; transferring (or donating) ownership of the completed projects to the in-need recipients; the ability for you to customize most of your components; hyper-organized employee volunteerism; and substantive media, press, and PR.

Essentially, you own your aspect of the project, and we collaborate with you to develop and manage your focus, based on your goals and your expectations. There are virtually no restrictions, providing most of the stakeholders benefit. We focus on three distinct areas: 1) developing the cause project, 2) managing employee volunteerism, and 3) delivering unprecedented media, marketing, and PR.

Although Trilogy Agency is not a nonprofit, the beneficiaries of our projects are still low-income families, at-risk children, school districts, nonprofits, and municipalities. Because of our structure, Trilogy Agency is free of encumbrances and restrictions placed on 501(c)3’s. End result, is you can still give to your communities (with even more impact), and now you can activate (leverage) your philanthropy, and receive unusual and tangible benefits that work for you—especially in the areas of organized employee volunteerism and becoming recognized as a good corporate citizen through media and PR.

Because of our rare platform, Trilogy Agency can, and does, place an emphasis on our Partners’ Return-On-Investment (ROI). This changes everything. With this priority, we are able to deliver compelling cause projects, and at the same time, deliver unprecedented returns for our clients. An awesome cause, upgraded employee volunteerism, and unparalleled media, marketing, and PR drive our initiatives to be good for the communities our clients serve, and good for the bottom-line our clients need!

In order to thoroughly understand a recently-coined phrase ‘proprietary cause marketing’, we first need to understand traditional cause marketing.

In its most simplistic form, cause marketing is defined as a “co-branded joint promotional effort of a for-profit corporation with a nonprofit organization for mutual benefit”.

For most traditional cause-related marketing endeavors, the benefit to the for-profit is increased sales and branding; the benefit to the nonprofit is increased donations. A percentage of sales supporting the cause is simply donated to the nonprofit’s general fund. It is “a blend of traditional marketing and philanthropic appeal” that provides consumers with a sense of altruism when they purchase the product or service connected to the promotion.

It is generally accepted that cause marketing was launched 40 years ago when American Express raised money for the preservation of the Statue of Liberty. During the summer in 1983, AmEx donated a penny for each credit card transaction by their cardholders, and additional funds for each new account opened. More than $1.7 million was raised to restore and preserve Lady Liberty.

Some of the challenges faced when a for-profit aligns with a nonprofit, include: 1) the obvious cultural conflict when an earnings-focused for-profit teams with a mission-based nonprofit, 2) the difficulty of a generally creative, flexible for-profit company to adapt to a rigid, inflexible nonprofit organization (especially with national NPOs), to develop a strong partnership, 3) the inability of the nonprofit to provide a substantial tangible return (benefit) to the for-profit, due to budgetary constraints and strict 501(c)3 federal guidelines prohibiting the for-profit from receiving “substantial return benefit, other than use or acknowledgment of the nonprofit’s name or logo”.

Yes. Today, traditional cause-related marketing is a stunning $2.8 BILLION industry and has more than tripled in just the last 20 years, according to IEG. It is easily the fastest-growing sector in sponsorships today.

Proprietary cause marketing is a unique cause marketing platform created and developed by Trilogy Agency. The primary difference from traditional cause marketing is that the cause projects produced for the for-profits are created, developed, and owned by Trilogy, and most of the rights are then licensed (transferred) to our clients for leveraging.

Corporate naming rights; transferring (or donating) ownership of the completed projects to the in-need recipients; the ability for you to customize most of your components; hyper-organized employee volunteerism; and substantive media, press, and PR.

Essentially, you own your aspect of the project, and we collaborate with you to develop and manage your focus, based on your goals and your expectations. There are virtually no restrictions, providing most of the stakeholders benefit. We focus on three distinct areas: 1) developing the cause project, 2) managing employee volunteerism, and 3) delivering unprecedented media, marketing, and PR.

Although Trilogy Agency is not a nonprofit, the beneficiaries of our projects are still low-income families, at-risk children, school districts, nonprofits, and municipalities. Because of our structure, Trilogy Agency is free of encumbrances and restrictions placed on 501(c)3’s. End result, is you can still give to your communities (with even more impact), and now you can activate (leverage) your philanthropy, and receive unusual and tangible benefits that work for you—especially in the areas of organized employee volunteerism and becoming recognized as a good corporate citizen through media and PR.

Because of our rare platform, Trilogy Agency can, and does, place an emphasis on our Partners’ Return-On-Investment (ROI). This changes everything. With this priority, we are able to deliver compelling cause projects, and at the same time, deliver unprecedented returns for our clients. An awesome cause, upgraded employee volunteerism, and unparalleled media, marketing, and PR drive our initiatives to be good for the communities our clients serve, and good for the bottom-line our clients need!